The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century by Arthur W. Schultz, Jeffrey L. Cruikshank

The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century

Arthur W. Schultz, Jeffrey L. Cruikshank

480 pages • first pub 2010 (editions)

nonfiction biography business history informative slow-paced
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We're living in the Age of Persuasion. Leaders and organizations of all kinds--public and private, large and small--fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertisi...

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