The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers by Mal Warwick, Paul Polak

The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers

Mal Warwick, Paul Polak

missing duration info Add in missing duration information first pub 2013 (view editions)

nonfiction business economics informative medium-paced
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The nearly three billion people living on two dollars a day are not just the world's greatest challenge--they represent an extraordinary market opportunity. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch t...

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