Frugal Innovation: How to do more with less by Navi Radjou, The Economist, Jaideep Prabhu

Frugal Innovation: How to do more with less

Navi Radjou, The Economist, Jaideep Prabhu

272 pages first pub 2015 (editions)

nonfiction business informative slow-paced
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Description

Winner of the CMI Management Book of the Year 2016Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to co...

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