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240 pages • missing pub info (view editions)
ISBN/UID: 9780262036276
Format: Hardcover
Language: English
Publisher: MIT Press
Edition Pub Date: Not specified
Description
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers.Consumers create a data trail by tapping their phones; businesses can tap into ...
Community Reviews
Content Warnings
240 pages • missing pub info (view editions)
ISBN/UID: 9780262036276
Format: Hardcover
Language: English
Publisher: MIT Press
Edition Pub Date: Not specified
Description
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers.Consumers create a data trail by tapping their phones; businesses can tap into ...
Community Reviews
Content Warnings