Many Cultures One Market: A Guide to Understanding Opportunities in The Asian Pacific American Market by Jack Moran, Robert Kumaki, Bruce Bendinger

Many Cultures One Market: A Guide to Understanding Opportunities in The Asian Pacific American Market

Jack Moran, Robert Kumaki, Bruce Bendinger

336 pages • first pub 2010 (editions)

informative reflective medium-paced
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-The first comprehensive exploration of Asian Pacific Americans from a marketing perspective. - Insightful introduction to the major APA groups with historical background and cultural ethnography.- This book provides understanding of common factor...

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