Customer Relationship Management in Electronic Markets by David Bejou, Gopalkrishnan R. Iyer

Customer Relationship Management in Electronic Markets

David Bejou, Gopalkrishnan R. Iyer

130 pages missing pub info (view editions)

nonfiction business computer science economics informative medium-paced
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Discover an important tool in the development of new marketing strategies for satisfying online customers Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help y...

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