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448 pages • first pub 2007 (editions)
ISBN/UID: 9780141035383
Format: Paperback
Language: English
Publisher: Penguin
Publication date: Not specified
Description
Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a micr...
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448 pages • first pub 2007 (editions)
ISBN/UID: 9780141035383
Format: Paperback
Language: English
Publisher: Penguin
Publication date: Not specified
Description
Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a micr...
Community Reviews
Content Warnings