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448 pages • first pub 2007 (view editions)
ISBN/UID: 9780141035383
Format: Paperback
Language: English
Publisher: Penguin
Edition Pub Date: Not specified
Description
Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a micr...
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Content Warnings
448 pages • first pub 2007 (view editions)
ISBN/UID: 9780141035383
Format: Paperback
Language: English
Publisher: Penguin
Edition Pub Date: Not specified
Description
Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a micr...
Community Reviews
Content Warnings