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Handbook of Scales in Tourism and Hospitality Research by Ercan Sirakaya-Turk, Muzaffer Uysal, Dogan Gursoy

Handbook of Scales in Tourism and Hospitality Research

Ercan Sirakaya-Turk, Muzaffer Uysal, Dogan Gursoy

432 pages missing pub info (editions)

nonfiction business economics travel informative medium-paced
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Description

As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behavior but als...

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