The Referral Engine: Teaching Your Business to Market Itself by John Jantsch

The Referral Engine: Teaching Your Business to Market Itself

John Jantsch

256 pages first pub 2010 (editions)

nonfiction business informative inspiring lighthearted slow-paced
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Description

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth ref...

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