Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research and Evaluation by Tom Watson, Paul Noble

Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research and Evaluation

Tom Watson, Paul Noble

missing page info Add in missing page information • first pub 2005 (editions)

challenging informative medium-paced
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Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss...

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