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Fundamentals of Global Strategy by Cornelis A. De Kluyver

Fundamentals of Global Strategy

Cornelis A. De Kluyver

272 pages first pub 2010 (view editions)

informative reflective medium-paced
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The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-h...

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