Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You. by Seth Godin

Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You.

Seth Godin with Malcolm Gladwell

234 pages • first pub 2000 (editions)

nonfiction business psychology informative reflective medium-paced
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Napster, Hotmail, GeoCities and Volkswagen are just a few of the businesses that have successfully launched their products with an IdeaVirus by letting customers get to know and communicate with each other. This customer-to-customer dialogue spre...

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