Marketing for CEOs: Death or Glory in the Digital Age by Jon Cook, Ben Legg
Marketing for CEOs: Death or Glory in the Digital Age
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Jon Cook, Ben Legg
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Marketing for CEOs: Death or Glory in the Digital Age

Jon Cook, Ben Legg

148 pages • first pub 2016 (editions)

informative lighthearted medium-paced
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Adknowledge Group CEO Ben Legg, a veteran of McKinsey, Coca-Cola and Google and one of the sharpest, most innovative minds in digital marketing, delivers a smart, irreverent manifesto sure to put the fear of God into most Chief Marketing Officers!...

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