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363 pages • missing pub info (view editions)
ISBN/UID: 9780702232053
Format: Paperback
Language: English
Publisher: University of Queensland Pr (Australia)
Edition Pub Date: 01 April 2002
Description
Fourteen case studies examine how Australian institutional actors apply audience research towards the enlistment and formation of audiences for particular goals. Presented by Balnaves (public relations and journalism, Edith Cowan U., Australia), O...
Community Reviews
Content Warnings
363 pages • missing pub info (view editions)
ISBN/UID: 9780702232053
Format: Paperback
Language: English
Publisher: University of Queensland Pr (Australia)
Edition Pub Date: 01 April 2002
Description
Fourteen case studies examine how Australian institutional actors apply audience research towards the enlistment and formation of audiences for particular goals. Presented by Balnaves (public relations and journalism, Edith Cowan U., Australia), O...
Community Reviews
Content Warnings