PR 2.0 in a Web 2.0 World: What Is Public Relations 2.0? by Deirdre Breakenridge, Brian Solis

PR 2.0 in a Web 2.0 World: What Is Public Relations 2.0?

Deirdre Breakenridge, Brian Solis

9 pages first pub 2009 (editions)

nonfiction business informative reflective medium-paced
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Description

Web 2.0 introduced the new read/write Web paradigm, where hosts and participants contribute to a more collaborative Web experience. It’s not the tools that make Web 2.0 or New PR what it is today; it’s the many people who collaborate and share inf...

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