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The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things by Annie Wilson, Ryan Hamilton
The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things

Annie Wilson, Ryan Hamilton

The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things

Annie Wilson, Ryan Hamilton

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You always want to grow your brand, but there's a dilemma: the more customer segments you target, the harder it becomes to avoid conflict between them. Sometimes attempts to court new customers can feel like a betrayal to your loyal base. Sometime...

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