Managing Market Relationships: Methodological and Empirical Insights by Adam Lindgreen
Managing Market Relationships: Methodological and Empirical Insights

Adam Lindgreen

Managing Market Relationships: Methodological and Empirical Insights

Adam Lindgreen

246 pages missing pub info (view editions)

nonfiction business economics informative medium-paced
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Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's why establishing, developing, and maintaining market relationships with customers and other stakeholders is often hailed as an effective means to achi...

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