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246 pages • missing pub info (view editions)
ISBN/UID: 9780815390404
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 10 November 2017
Description
Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's why establishing, developing, and maintaining market relationships with customers and other stakeholders is often hailed as an effective means to achi...
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246 pages • missing pub info (view editions)
ISBN/UID: 9780815390404
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 10 November 2017
Description
Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's why establishing, developing, and maintaining market relationships with customers and other stakeholders is often hailed as an effective means to achi...