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289 pages • first pub 2005 (editions)
ISBN/UID: 9780072262377
Format: Hardcover
Language: English
Publisher: McGraw-Hill Companies
Publication date: 26 September 2005
Description
Drawing from their experiences at Arnold Worldwide, one of the leading and most innovative advertising agencies in the business, branding experts Francis Kelly and Barry Silverstein reveal what it takes to create a breakaway brand and how today’s ...
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289 pages • first pub 2005 (editions)
ISBN/UID: 9780072262377
Format: Hardcover
Language: English
Publisher: McGraw-Hill Companies
Publication date: 26 September 2005
Description
Drawing from their experiences at Arnold Worldwide, one of the leading and most innovative advertising agencies in the business, branding experts Francis Kelly and Barry Silverstein reveal what it takes to create a breakaway brand and how today’s ...
Community Reviews
Content Warnings