The Business Model Book: Design, build and adapt business ideas that drive business growth by Gerard George, Adam J. Bock

The Business Model Book: Design, build and adapt business ideas that drive business growth

Gerard George, Adam J. Bock

293 pages • missing pub info (editions)

nonfiction business informative medium-paced
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Description

Brilliant Business Models combines the latest research, straightforward tools and current examples to bring this surprisingly tricky topic to life. Straightforward cases from the author's research and experience highlight key lessons. This book ap...

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