The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems by Mikkel B. Rasmussen, Christian Madsbjerg

The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems

Mikkel B. Rasmussen, Christian Madsbjerg

224 pages • first pub 2014 (editions)

nonfiction business design psychology challenging informative slow-paced
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Description

Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the “soft” factors that influence how people buy and consume ideas and products. Drawn from the authors’ work with compa...

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