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—
Philip Kotler, John T. Bowen, Seyhmus Baloglu, James Makens
630 pages • first pub 1995 (view editions)
ISBN/UID: 9781292020037
Format: Paperback
Language: English
Publisher: TBS
Edition Pub Date: Not specified
Description
KEY BENEFIT Marketing for Hospitality and Tourism, 7/eis the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each h...
Community Reviews
Content Warnings
—
Philip Kotler, John T. Bowen, Seyhmus Baloglu, James Makens
630 pages • first pub 1995 (view editions)
ISBN/UID: 9781292020037
Format: Paperback
Language: English
Publisher: TBS
Edition Pub Date: Not specified
Description
KEY BENEFIT Marketing for Hospitality and Tourism, 7/eis the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each h...
Community Reviews
Content Warnings