Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage by Nicolaj Siggelkow, Christian Terwiesch

Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage

Nicolaj Siggelkow, Christian Terwiesch

256 pages • first pub 2019 (editions)

nonfiction business informative slow-paced
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The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations . . . business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological d...

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