Type and timing of rewards as influencing factors on the value perception of a customer loyalty program by Ulrich

Type and timing of rewards as influencing factors on the value perception of a customer loyalty program

Ulrich

214 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Master's Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,5, Maastricht University, 88 entries in the bibliography, language: English, abstract: Although...

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