Authenticity: What Consumers Really Want by James H. Gilmore, B. Joseph Pine II

Authenticity: What Consumers Really Want

James H. Gilmore, B. Joseph Pine II

320 pages • first pub 2007 (editions)

nonfiction business philosophy psychology informative slow-paced
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Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in...

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