International Retailing Theory and Research by Brenda Sternquist

International Retailing Theory and Research

Brenda Sternquist

309 pages missing pub info (editions)

nonfiction business economics
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Theories that explain Who, What, Where and Why retailers internationalize is the theme of this book. Sternquist s new Strategic International Retail Expansion Model SIRE3 model is presented complete with propositions to predict international expan...

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