The Quest for Attention: Nonprofit Advocacy in a Social Media Age by Chao Guo, Gregory D. Saxton

The Quest for Attention: Nonprofit Advocacy in a Social Media Age

Chao Guo, Gregory D. Saxton

256 pages • missing pub info (view editions)

nonfiction business economics challenging informative medium-paced
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Description

Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voice...

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