Branding: A Very Short Introduction by Robert Jones

Branding: A Very Short Introduction

Very Short Introductions

Robert Jones

144 pages first pub 2017 (editions)

nonfiction business economics challenging informative slow-paced
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Description

Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy s...

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