Scoring Points: How Tesco Is Winning Customer Loyalty by Terry Hunt, Tim Phillips, Clive Humby

Scoring Points: How Tesco Is Winning Customer Loyalty

Terry Hunt, Tim Phillips, Clive Humby

276 pages • first pub 2003 (editions)

nonfiction business informative medium-paced
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* 10 million shoppers in Britain are active members of Tesco Clubcard, the world's most successful retail loyalty scheme

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