Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars...Includes Podcasts, Blogs, and Media Training for the Digital Age by Rick Frishman, Jay Conrad Levinson

Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars...Includes Podcasts, Blogs, and Media Training for the Digital Age

Rick Frishman, Jay Conrad Levinson

352 pages • first pub 2002 (editions)

nonfiction business informative medium-paced
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The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for busines...

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