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336 pages • first pub 2011 (editions)
ISBN/UID: 9780809094691
Format: Hardcover
Language: English
Publisher: Hill and Wang
Publication date: Not specified
Description
The first book to reveal how everday pricing strategies manipulate us Why do text messages cost money while emails are free? Why do cereal packets keep getting smaller? Why do department stores have a few extortionate goods that no one will buy? ...
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336 pages • first pub 2011 (editions)
ISBN/UID: 9780809094691
Format: Hardcover
Language: English
Publisher: Hill and Wang
Publication date: Not specified
Description
The first book to reveal how everday pricing strategies manipulate us Why do text messages cost money while emails are free? Why do cereal packets keep getting smaller? Why do department stores have a few extortionate goods that no one will buy? ...