Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Robert Rose, Joe Pulizzi

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

Robert Rose, Joe Pulizzi

272 pages • first pub 2013 (editions)

nonfiction business informative medium-paced
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Killing your current marketing structure may be the only way to save it Two of the world's top marketing experts reveal the next level of breakthrough success--transforming your marketing strategy into a standalone profit center.What if everything...

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