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272 pages • first pub 2013 (view editions)
ISBN/UID: 9781260026429
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Edition Pub Date: 13 September 2017
Description
Killing your current marketing structure may be the only way to save it Two of the world's top marketing experts reveal the next level of breakthrough success--transforming your marketing strategy into a standalone profit center.What if everything...
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272 pages • first pub 2013 (view editions)
ISBN/UID: 9781260026429
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Edition Pub Date: 13 September 2017
Description
Killing your current marketing structure may be the only way to save it Two of the world's top marketing experts reveal the next level of breakthrough success--transforming your marketing strategy into a standalone profit center.What if everything...
Community Reviews
Content Warnings