How To Write A Single-Minded Proposition: Five insights on advertising's most difficult sentence. Plus two new approaches. by Howard Ibach

How To Write A Single-Minded Proposition: Five insights on advertising's most difficult sentence. Plus two new approaches.

Howard Ibach

110 pages • missing pub info (editions)

nonfiction business economics informative lighthearted reflective medium-paced
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What is a single-minded proposition? If you know Nike, you know the answer: Just Do It. This is the iconic line known and loved by Nike users worldwide that began its life as a single-minded proposition on a creative brief. Most SMPs don't become ...

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