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582 pages • first pub 2001 (editions)
ISBN/UID: 9780072410648
Format: Hardcover
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: 03 July 2001
Description
Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed what they call the Wheel ...
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582 pages • first pub 2001 (editions)
ISBN/UID: 9780072410648
Format: Hardcover
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: 03 July 2001
Description
Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed what they call the Wheel ...
Community Reviews
Content Warnings