Take a photo of a barcode or cover
582 pages • first pub 2001 (view editions)
ISBN/UID: 9780072410648
Format: Hardcover
Language: English
Publisher: Irwin/McGraw-Hill
Edition Pub Date: 03 July 2001
Description
Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed what they call the Wheel ...
Community Reviews
Content Warnings
582 pages • first pub 2001 (view editions)
ISBN/UID: 9780072410648
Format: Hardcover
Language: English
Publisher: Irwin/McGraw-Hill
Edition Pub Date: 03 July 2001
Description
Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed what they call the Wheel ...
Community Reviews
Content Warnings