What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics by Melina Palmer, Melina Palmer

What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics

Melina Palmer, Melina Palmer

334 pages • missing pub info (view editions)

nonfiction business psychology informative medium-paced
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“The most important business book to come out in years.” – Michael F. Schein , author and columnist for Forbes, Inc , and Psychology Today 2021 International Book Awards finalist in Small Business & Entrepreneurship and Marketing & Adverti...

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