Waiting For Your Cat To Bark?: Persuading Customers When They Ignore Marketing by Lisa T. Davis, Bryan Eisenberg, Jeffrey Eisenberg

Waiting For Your Cat To Bark?: Persuading Customers When They Ignore Marketing

Lisa T. Davis, Bryan Eisenberg, Jeffrey Eisenberg

missing page info Add in missing page information • first pub 2006 (editions)

nonfiction business informative slow-paced
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"These guys really 'get it.' In a world of know-it-all marketing hypesters, these guys realize that it takes work to persuade people who aren't listening. They've connected a lot of the pieces that we all already know-plus a lot that we don't. It'...

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