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228 pages • missing pub info (editions)
ISBN/UID: 9781476665900
Format: Paperback
Language: English
Publisher: McFarland & Company
Publication date: 07 March 2017
Description
Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel's popul...
Community Reviews
Content Warnings
228 pages • missing pub info (editions)
ISBN/UID: 9781476665900
Format: Paperback
Language: English
Publisher: McFarland & Company
Publication date: 07 March 2017
Description
Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel's popul...
Community Reviews
Content Warnings