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356 pages • missing pub info (view editions)
ISBN/UID: 9781138991941
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 15 May 2016
Description
The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an inc...
Community Reviews
Content Warnings
356 pages • missing pub info (view editions)
ISBN/UID: 9781138991941
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 15 May 2016
Description
The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an inc...
Community Reviews
Content Warnings