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missing page info • first pub 2004 (editions)
ISBN/UID: 9780764200014
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketin...
Community Reviews
Content Warnings
missing page info • first pub 2004 (editions)
ISBN/UID: 9780764200014
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketin...
Community Reviews
Content Warnings