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393 pages • first pub 2001 (editions)
ISBN/UID: 9780030340369
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Twenty-three papers provide an overview of the subject of international marketing, addressing environments and markets, market entry and development, the marketing mix, and marketing performance and evaluation. Specific chapters discuss market res...
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Content Warnings
393 pages • first pub 2001 (editions)
ISBN/UID: 9780030340369
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Twenty-three papers provide an overview of the subject of international marketing, addressing environments and markets, market entry and development, the marketing mix, and marketing performance and evaluation. Specific chapters discuss market res...
Community Reviews
Content Warnings