The Publicity Handbook, New Edition: The Inside Scoop from More Than 100 Journalists and PR Pros on How to Get Great Publicity Coverage by David R. Yale, Andrew J. Carothers

The Publicity Handbook, New Edition: The Inside Scoop from More Than 100 Journalists and PR Pros on How to Get Great Publicity Coverage

David R. Yale, Andrew J. Carothers

464 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and ...

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