Getting into Your Customer's Head: 8 Secret Roles of Selling Your Competitors Don't Know by Kevin A. Davis

Getting into Your Customer's Head: 8 Secret Roles of Selling Your Competitors Don't Know

Kevin A. Davis

320 pages • first pub 1996 (editions)

nonfiction business informative medium-paced
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Today's buyers are tougher, more knowledgeable and more willing to play hardball than ever before. This practical, field-tested guide demonstrates that understanding the customer is the key to making the sale. With an introduction by Dr. Ken Blanc...

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