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398 pages • missing pub info (view editions)
ISBN/UID: 9781118171684
Format: Paperback
Language: English
Publisher: Wiley
Edition Pub Date: 20 March 2012
Description
Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and brandi...
Community Reviews
Content Warnings
398 pages • missing pub info (view editions)
ISBN/UID: 9781118171684
Format: Paperback
Language: English
Publisher: Wiley
Edition Pub Date: 20 March 2012
Description
Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and brandi...
Community Reviews
Content Warnings