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435 pages • first pub 2011 (editions) user-added
ISBN/UID: B005GR1L1E
Format: Digital
Language: English
Publisher: Prometheus
Publication date: 21 June 2011
Description
For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read.What do all successful fast-food re...
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435 pages • first pub 2011 (editions) user-added
ISBN/UID: B005GR1L1E
Format: Digital
Language: English
Publisher: Prometheus
Publication date: 21 June 2011
Description
For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read.What do all successful fast-food re...