Mean Markets and Lizard Brains: How to Profit from the New Science of Irrationality by Terry Burnham

Mean Markets and Lizard Brains: How to Profit from the New Science of Irrationality

Terry Burnham

320 pages • first pub 2005 (editions)

nonfiction business economics challenging informative medium-paced
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Description

Everyone from journalists to market pros are turning to behavioral finance to explain, analyze, and predict market direction. In contrast to old-school assumptions of cool-headed rationality, the new behavioral school embraces hot-blooded human ir...

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