True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results by Edgar Papke

True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results

Edgar Papke

240 pages first pub 2013 (editions)

nonfiction business informative medium-paced
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Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. But if that message is varied, or added to, or even unknown by a single member of the team, the resulting inefficiency, conf...

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