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224 pages • missing pub info (editions)
ISBN/UID: 9781849663427
Format: Hardcover
Language: English
Publisher: Bloomsbury Academic
Publication date: 26 December 2011
Description
Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience r...
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224 pages • missing pub info (editions)
ISBN/UID: 9781849663427
Format: Hardcover
Language: English
Publisher: Bloomsbury Academic
Publication date: 26 December 2011
Description
Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience r...
Community Reviews
Content Warnings