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238 pages • missing pub info (editions)
ISBN/UID: 9781137444202
Format: Hardcover
Language: English
Publisher: Palgrave MacMillan
Publication date: 09 December 2014
Description
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can lev...
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238 pages • missing pub info (editions)
ISBN/UID: 9781137444202
Format: Hardcover
Language: English
Publisher: Palgrave MacMillan
Publication date: 09 December 2014
Description
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can lev...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.