Scan barcode
264 pages • missing pub info (editions)
ISBN/UID: 9781567203943
Format: Hardcover
Language: English
Publisher: Praeger
Publication date: 30 December 2001
Description
An anthropologist, folklorist, and literary critic besides being a marketing professor, Alf H. Walle takes a refreshingly interdisciplinary look at the impact of modern social thought upon marketing and social research. Tracing key ideas back to t...
Community Reviews
Content Warnings
264 pages • missing pub info (editions)
ISBN/UID: 9781567203943
Format: Hardcover
Language: English
Publisher: Praeger
Publication date: 30 December 2001
Description
An anthropologist, folklorist, and literary critic besides being a marketing professor, Alf H. Walle takes a refreshingly interdisciplinary look at the impact of modern social thought upon marketing and social research. Tracing key ideas back to t...
Community Reviews
Content Warnings