Bush Versus Kerry: A Functional Analysis of Campaign 2004 by John McHale, William L. Benoit, Kevin A. Stein

Bush Versus Kerry: A Functional Analysis of Campaign 2004

John McHale, William L. Benoit, Kevin A. Stein

271 pages • missing pub info (editions)

nonfiction politics medium-paced
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Bush versus Kerry analyzes the 2004 presidential campaign using the functional theory of political campaign communication. After an introduction and explication of political campaign communication theory, chapters investigate the content of candid...

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