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293 pages • missing pub info (editions)
ISBN/UID: 9780470094518
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 01 November 2005
Description
Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total ...
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293 pages • missing pub info (editions)
ISBN/UID: 9780470094518
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 01 November 2005
Description
Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total ...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.